Invited by the BU of Google China, Shiying Sexy Lingerie Co., Ltd participated in 2012 Think Export With Google on November 8, 2012, inXiamenRoyalVictoriaHotel. More that one hundred invitees were present, including major accounts of Google from all over the country and potential e-commerce companies. 

Schedule of 2012 Think Export With Google. Dr. Liu Yun, the Google greatChinaregion President and global vice President gave an opening speech, looking back ten-year development of Internet and unfolding the prospect of Internet trend. As the global consumption and business organization gradually entered the network time, export enterprises have also changed management mode, using Internet to realize communication and transaction with overseas consumers.

Dr. Liu Yun was giving the opening speech. After a short break, there came the award ceremony. Many Chinese companies have cooperated with Google, made full use of digital marketing and seized opportunities on overseas markets. Google hopes to work with more excellent enterprises in the future and let more Chinese brands go onto international stage. Senior business manager of Google new product solutions department, Mr. Wei Xing took us to navigate in digital world with Google. Digital advertising not only lies in Google AdWords and Google Plus, YouTube also has significant influence on improving overseas marketing. During 2012 election, Obama has uploaded about 500 videos and had comprehensive communication with fans by Facebook, twitter and other social tools. 

Mr. Wei pointed out the importance of digital ads. For our foreign trade marketing, YouTube not only can quickly enhance our brand awareness, it also can improve customer shopping experience. Virtual fitting room is undoubtedly the first choice in clothing industry. What is virtual fitting room? In fact it is a video seller took about a series of clothing, authentically shown for customers.

Byron Chen(left), the Marketing Manager of Shiying Sexy Lingerie Co., Ltd took part in this event. China Website Analytics founder Song Xing uncovered the value of users’ life cycle. Generally speaking, life cycle can be divided into short-term flow acquisition, mid-term customer conversation and long-term customer relation. Flow-oriented or people-oriented, this is what e-commerce businessmen must consider

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Song Xing, the founder of China Website Analytics. 

On that night Google’s employees held a wonderful Night Of YouTube. While enjoying the delicious food, Google showed us YouTube’s development and its contribution to the Internet world in the past seven years. YouTube will continue to make a decisive role in Internet world in the future.

Night Of YouTube, full of glee.