At the invitation of Zhijia Chen, the general manager of Quanzhou Hongfa Plastic Hardware Products Factory, our general manager Shile Lin came to Hongfa and gave a speech about Alibaba’s transformation and ways to deal with it.
Take dear-lover.com for example, Shile was explaining how to well deal with Alibaba’s transformation.
In the past year, Alibaba experienced a trust crisis, from the stock market delisting, but still kept a substantial growth and was changing all the time.
We can see the changes form their home page:
First, in the front page, Banner’s first project, Portable Tech, strongly recommends aliexpress project.
Aliexpress in the front page.
Second, in the middle of the page, there is a large part of space that is used to recommend Bargain Buys items.
Bargain Buys in the middle of the page.
And the above two projects belong to transactional function, so we can conclude that alibaba.com is changing from a platform providing information to a platform that participates in trade.
Third, pay attention to SNS’ big influence on B2B communication. Facebook and twitter’s link signs appear in Alibaba.
Link signs to share on Facebook and Twitter.
The following data parameters also illustrate that Alibaba pays more and more attention to buyers’ purchasing experience, at the same time, the data published can be valuable reference to other buyers. And in the background, it begins to open up purchasers’ data to suppliers to refer to.
Useful data for buyers to refer to.
Overall, Alibaba is in the execution of bringing the so-called information communication in its platform, showing buyers and sellers’ authentic information and real effectiveness.
Fourth, alibaba.com mainly promotes P4P business this year to increase operating revenue, and here the business is the mainstream of the development of times. It belongs to micropayment, as customers pay less every time here, they are more likely to accept us. But many a little makes a mickle. If the publicity result is bad, and conversion rate is not high, these will bring great loss. Therefore, from the viewpoint of measuring data, suppliers are supposed to pay more attention inquiries’ quality instead of exposure amount, click-throughs and inquiry amount. Only by this can we get a better return.
Shiying Sexy Lingerie CO., LTD has been actively exploring in propaganda. We are the first companies that joined aliexpress, and we achieve good results, become an A+ supplier and receive favorable reputation and affirmation from customers.
Due to the good prestige, recently we also became the first participants in Bargain Buys project, our products are followed by customers worldwide.
The whole lecture lasted for more than two hours; Quanzhou Hongfa Plastic Hardware Products Factory’s business executives positively asked all kinds of questions and held a heated debate.
Our general manager, Shile Lin and Hongfa’s staffs.