On May 14th 2013, 30 Sales Executive of Alibaba Minshan Region came to visit our company, Shiying Sexy Lingerie Co., Ltd. Shile Lin, our general manager, received them personally and gave a lecture about “Practical Application of E-commerce Marketing”, sharing his opinions and experience with them. His passionate speech kept this meeting enjoyable and alive.

Shiying Sexy Lingerie Co., Ltd has been a business member of Alibaba Gold Supplier for six years, meanwhile, we are also the Standing Vice-President of Minquan Chamber of Commerce. We have some innovations and achievements in E-commerce Marketing, and Shile Lin, our general manager, is really willing to share and communicate with other members. Therefore, Sales Executive of Alibaba Minshan Region decided to pay a visit to Shiying Sexy Lingerie Co., Ltd.

First, the Sales Executives visited our warehouse, where we have more than 3000 styles for the inventory all year round. Such huge inventory, skillful packaging staffs and close cooperation with five international expresses have deeply impressed them.

Second, Lin received our distinguished guests in the meeting room and lectured about “Practical Application of E-commerce Marketing”. The speech mainly lied in three aspects: The application of B2B network platforms, the optimizing settings of SEO and the methods of product marketing.

At last, we had a heated discussion about some issues related and took photos.

Shiying Sexy Lingerie Co., Ltd is an acknowledged enterprise with high integrity by Alibaba, one of the world’s largest e-commerce companies. We will serve all the customers on the basis of “Provide customers with valuable products and services” as always.

On the afternoon of May 12, Mr. Huang Linzhou came to Shiying Sexy Lingerie Co., Ltd to make a speech about AliExpress operation. This meeting was based on the following three points.

First, ranking factors.

There are many factors that can affect products’ ranking. According to the business process, they can be divided into three categories.

Pre-sale: under the title, keywords, description, category, shelf time, discount,

Selling:

After-sale: delivery speed (DSR), returned customers, rate of disputes

Pre-sale is foundation, selling is promotion and after-sale is the maintenance.

Note: a product will rank its highest when it is close to the closing time. If the expiration date of our items is set to 14 days, then we will get the chance to earn high exposure twice in a month.

Second, methods to do keywords research.

1. Source of keywords:

(1) Data matrix.

(2) Google and other searching engines.

(3) Relevant search on AliExpress.

Note: it is better to choose short and common keywords for query search.

2. The classification of keywords.

Keywords can be divided into two categories, popular keywords and long tail keywords. The popular keywords are the core while long tail keywords have a huge searching potency. We should strengthen using long tail keywords and make a wide layout.

Third, AliExpress Keyword Pro helps promote natural rankings.

Currently, AliExpress Keyword Pro is the most effective way to promote natural rankings. That’s because AliExpress Keyword Pro can rapidly increase a product’s sales in a short time. Sales of per unit time are more important than the accumulated sales after a long time, which can accounted for 70% impact on products’ natural rankings.

The selection of featured products is mainly based on three points: sales, price and feedback. Sort out hot keywords and then give them to the corresponding products. Hot keywords match main products through the product title. If the score does not reach good, then choose a replacement or modify the title of that product.

Outward Development is also known as Outward bound. It is not only a simple training, but also a kind of culture, spirit and philosophy, a kind of thinking, test and stuff. Through two days of training, all members of our company, Shiying Sexy Lingerie Co., Ltd. had experienced eight training projects. The rarest and most valuable thing was that our boss also participated in the entire process of experience; we experienced all the difficulties together.

The trainer gave us some instructions about the course contents, purposes, requirements and necessary security considerations before the training, fully respecting students’ dominant position and the subjective initiative. With the strength of team, we can achieve our common goal. After overcoming difficulties, successfully completing the training requirements of the project, we could feel the mood of the success and pride; receive a rare life of peak experience.

What impressed us most is “Cross the Minefield”. Those team-mates who made the foot bridge for us deeply moved me. Coach said that he intended to let us know what selfless dedication is through this project. Yes, those guys are the true heroes; even if their feet were trampled they didn’t have any complaints. We were proud of them, appreciated them.

Through this training, we know each other better and feel closer. We can apply this experience to our work lives and then the whole team efficiency can be greatly improved.