It is our honor to share instructive stories about e-business idols with you. Shiying Sexy Lingerie CO., LTD encourages all the employees to learn their spirit.
In 2003, Suling set up her first own clothing foreign trade company, that is the Fuzhou Golden Sunshinetex Garment Co., Ltd at present. At that time, like many other merchants, she ran the company in a traditional mode.
Speaking of carving out her own business, Suling said, actually she had not expected to be an entrepreneur. Then she was also working in the field of clothing foreign trade. She said, in fact, at that time most of the foreign trade businessmen did not have too much pursuit. In their view, as long as there is order, there is money. Therefore, they didn’t pay much attention to the improvement of products and specialization in foreign trade.
Suling always holds the view that now that she has chosen apparel foreign trade, she is bound to do a good job. She tended to do high-end products, as high-end products are more specialized. Her thoughts soon got great recognition from her friends and customers. And in their persuasion, she finally stepped into the field of entrepreneurs. The reason why she chose outdoor apparel is that generally outdoor equipments stress more on quality and they are high-end products. So the main products of Golden Sunshinetex Garment Co., Ltd are outdoor garments. Suling would be quite conversable when talking about business.
She said their targeted countries are mostly developed countries in Europe, among which theNorthern Europewith bad weather has a large majority. In addition, North America andCanadaare also included. But this is the earliest framework. After several years of operation, the current customers have a wider range; South America andAsiahave taken on a better situation than years past. While the environment is not very good, her business doesn’t suffer too much influence.
Last year, Golden Sunshinetex Garment Co., Ltd’s sales is about 80 million RMB. Suling smiled and said, this year is expected to reach 90 million and even a hundred million.
In 2005, Golden Sunshinetex Garment Co., Ltd joined the alibaba, starting an online foreign trade. To be honest, Suling noticed that when they were initially doing business in alibaba, the effect was not very good. At that time she did not have her own factory, once they received orders, the products were made by those old factories that have years of cooperation with them. But customers always have a severe high request. It is hard to make customers 100% satisfied. They put forward all kinds of requirement. What those factories manufactured cannot satisfy them even though they have tried their best. So in 2007, Suling founded her own clothing factory.
In the first year running her own factory, Suling was very happy to see that there were no longer problems like claims, goods rejected, etc. To others, it seems that Suling knows how to foster clients; she can change hundreds of dollars into millions of dollars. As for this, Suling has her own tricks of the trade.
She said this actually has two kinds of cases. One is that customer himself actually has great strength. And he was very cautious to new suppliers, so the first order was just hundreds or thousands of dollars, which would be his first try. At that time, Suling received an $8500 order, after that, the customer soon placed a $30,000 order. Suling said, no matter what the order is, they would be seriously deal with the order and try to give them the best shopping experience.
The other one is that the customer doesn’t have too much strength, every time he can only sell one thousand pieces. She especially introduced one of her customer that only order one thousand pieces but sold out two months in advance. So once again the customer will buy another one thousand pieces and keep running out two months in advance. Suling said now that customer always orders 5000 pieces a type. Compared with last year, her margin of profit and sales both increase by 67%.
In order to run a good operation of factory and prevent workers from leaving, the needs of orders must have continuity. Suling said, clothing industry also has a busy season and an off-season. In her impression, once in an off-season, she received a list of fromMalaysia, the customer is more professional, and he placed a large-quantity order, as it is the order of president election, only two sizes are needed, and they needed thousands of pieces. This provided timely help to them. Suling asked factory to strive for perfection, all of the details must be done perfectly to the largest content. The customer was very satisfied, and he actively paid a deposit of 30%, and then paid all of the tail before goods boarding on the ship.
Suling holds the view that as long as we are hard-working enough and spare every effort to be specialized, then we can find high-quality customers in every country.