Where to Buy Plus Size Swimsuits
A comprehensive global guide for shoppers and businesses navigating the $3.9 billion market
Market Growth
Global Reach
Top Retailers
The Expanding World of Plus Size Swimwear
A comprehensive market overview examining growth drivers, regional dynamics, and industry transformation.
Market Growth and Economic Impact
The global plus-size swimwear market represents a significant economic opportunity, valued at USD 2.1 billion in 2024 and projected to reach USD 3.9 billion by 2033. This expansion reflects a fundamental shift toward inclusivity in fashion, driven by changing consumer expectations and evolving beauty standards.
Regional Market Distribution (2025)
The Body Positivity Movement
The rise of body positivity has fundamentally transformed the swimwear industry. This social movement, amplified through social media platforms, has challenged traditional beauty standards and created unprecedented demand for inclusive, fashion-forward swimwear that celebrates diverse body types.
"The focus on creating well-fitting and stylish swimwear has not only expanded the customer base but has also fostered brand loyalty and encouraged repeat purchases."
Key Industry Drivers:
- Enhanced focus on fit, comfort, and support features
- E-commerce democratizing access to global brands
- Investment in R&D for specialized design features
Top Online Retailers for Plus Size Swimsuits
Comprehensive e-commerce platforms and specialty brands leading the digital transformation
Comprehensive E-commerce Platforms
Swimsuits for All
Premier destination recognized by Forbes for extensive variety and personalized shopping experience.
Specialty Online Brands
Torrid
Leading specialty retailer offering trendy, edgy designs with high-quality construction and supportive features.
Lane Bryant
Century-old heritage brand specializing in classic, sophisticated styles with built-in support and tummy control.
Summersalt
Direct-to-consumer brand offering high-quality, sustainable swimwear made from recycled materials.
In-Store Shopping: Department Stores & Boutiques
Traditional retail experiences offering personalized service and immediate try-on opportunities
Major Department Stores
Marks & Spencer
UK Staple Since 1884
British institution known for high-quality fabrics, underwire support, and tummy control features.
Dillard's
US Department Store
Major US department store chain offering curated selection with knowledgeable sales associates.
Lands' End
Classic American Brand
Classic American brand specializing in high-quality, timeless swimwear with focus on comfort and durability.
Specialty Retail Chains
Penningtons
Canadian Leader
Canadian retailer specializing in plus-size clothing with focus on fit and support up to size 26.
Yours Clothing
UK-Based Specialist
UK-based plus-size specialist offering swimwear in sizes 14-40 with focus on supportive features.
Swimco
Canada's Swimwear Store
Canadian swimwear specialist with inclusive sizing and expert fit guidance.
A Global Tour: Key Regional Markets
Understanding regional preferences, market leaders, and growth opportunities across major markets
United States Market
Mature market with diverse online and in-store options
Market Characteristics
- Strong consumer spending power
- Established body positivity culture
- Robust retail infrastructure
Key Players
United Kingdom Market
Sophisticated market with strong homegrown brands
Market Characteristics
- Fashion-conscious consumer base
- Strong high-street retail tradition
- Premium and designer preferences
Leading Brands
Australian Market
Growing market with emphasis on sun safety and beach culture
Market Characteristics
- Strong beach and outdoor lifestyle
- Diverse multicultural consumer base
- Focus on sun-safe options
Key Retailers
Canadian Market
Value-conscious market with focus on inclusivity and quality
Market Characteristics
- Value-conscious consumers
- Diverse multicultural population
- Growing sustainability awareness
Leading Canadian Brands
Wholesale & B2B Sourcing for Retailers
Essential guide for businesses looking to source plus-size swimwear inventory
The Importance of Reliable Wholesale Suppliers
For retailers and boutiques entering the plus-size swimwear market, finding reliable wholesale suppliers is crucial for business success. Quality suppliers provide more than just products—they offer partnership, expertise, and reliability that directly impact your brand's reputation and customer satisfaction.
"A strong relationship with a wholesale supplier can be a key factor in the success of your business, helping manage inventory, reduce costs, and meet customer demands."
Durable, chlorine-resistant fabrics with strong construction
Consistent shipping times and inventory availability
Flexible minimum orders and wholesale pricing
Key Selection Criteria
Quality & Durability
- Chlorine-resistant fabrics
- Strong seams and hardware
- Color retention testing
- Quality control processes
Inclusive Sizing
- Wide size range availability
- Accurate size charts
- Consistent sizing standards
- Fit model diversity
Pricing & Terms
- Competitive wholesale rates
- Flexible minimum orders
- Favorable payment terms
- Volume discounts
Top Wholesale Suppliers
Tasha Apparel
Known for excellent customer service and competitive pricing for retailers of all sizes.
Appareify
Excellent choice for retailers seeking sustainable and ethically sourced plus-size swimwear.
Dear-Lover
Known for excellent customer service and variety of shipping options for retailers.
Finding the Perfect Fit: Style Guide
Comprehensive guide to plus-size swimsuit styles and how to choose the perfect fit
One-Piece Swimsuits
Classic and flattering coverage
Best Features
- Maximum coverage and support
- Smooth, streamlined silhouette
- Built-in support features
- Ideal for active water activities
Style Tips:
Choose solid colors for a classic look or bold prints for modern style. Look for tummy control panels and underwire support for enhanced shaping.
Bikinis
Mix and match versatility
Best Features
- Customizable sizing options
- Mix and match possibilities
- Show off your curves confidently
- Perfect for different top/bottom sizes
Style Tips:
Look for high-waisted bottoms for more coverage and support. Choose tops with underwire and wide straps for bust support. Mix prints and solids for unique looks.
Tankinis
Best of both worlds
Best Features
- One-piece coverage with two-piece convenience
- Mix and match flexibility
- Tummy coverage and smoothing
- Ideal for active swimming
Style Tips:
Choose tankini tops with built-in bras and adjustable straps. Look for ruching or draping for extra tummy coverage. Pair with your favorite bikini bottoms.
Swimdresses
Extra coverage and femininity
Best Features
- Maximum hip and thigh coverage
- Feminine, flattering silhouette
- Built-in shorts often included
- Perfect for modest preferences
Style Tips:
Choose A-line skirts that float away from the body. Look for built-in shorts for added security. Empire waists create a flattering silhouette.
Essential Support Features
Bust Support
Provides lift and separation similar to a bra
Shaping and modesty with smooth appearance
Distribute weight evenly for comfort
Customize fit for optimal support
Body Shaping
Smooth and flatten the midsection
Firm control with comfortable stretch
Strategic gathering to camouflage areas
Extra coverage and tummy control
Tips for a Successful Shopping Experience
Expert advice for finding your perfect plus-size swimsuit
Know Your Measurements
Before shopping, take accurate measurements of your bust, waist, and hips. Use these measurements with brand-specific size charts for the best fit.
How to Measure:
- • Bust: Fullest part across nipples
- • Waist: Narrowest part, above belly button
- • Hips: Fullest part around buttocks
Pro Tip: Measure yourself every season, as body measurements can change.
Read Reviews & Check Charts
Customer reviews provide valuable insights into fit, quality, and sizing accuracy. Always check the size chart for each brand, as sizing varies.
Warning: If between sizes, size up for swimwear - it's easier to take in than let out.
Prioritize Support Features
Supportive features make a huge difference in comfort and confidence. Look for built-in bras, tummy control, and adjustable elements.
Secret: These features can make a $50 swimsuit look like a $150 designer piece.
Experiment with Styles
Don't be afraid to try new colors, prints, and silhouettes. You might be surprised by what looks amazing on you!
Remember: Confidence is your best accessory. Choose what makes you feel amazing!
Body Shape Guide
Apple Shape
Fuller midsection, slimmer legs
- • Empire waist swimdresses
- • Tankinis with ruching
- • V-neck one-pieces
Pear Shape
Fuller hips and thighs
- • Patterned tops, solid bottoms
- • High-waisted bikini bottoms
- • A-line swimdresses
Hourglass Shape
Defined waist, balanced proportions
- • Supportive underwire tops
- • Belted one-pieces
- • Well-fitted bikinis
Rectangle Shape
Straight silhouette, minimal waist definition
- • Color-block designs
- • Ruffled or detailed tops
- • Side-panel details
Frequently Asked Questions
Answers to common questions about plus-size swimwear shopping
Top online destinations include Swimsuits for All (recognized by Forbes), ASOS Curve for trendy options, Target for budget-friendly choices, and specialty brands like Torrid and Lane Bryant for fashion-forward styles. Each offers unique benefits in terms of sizing, style variety, and price points.
Take accurate measurements of your bust, waist, and hips using a flexible measuring tape. Compare these measurements to each brand's specific size chart, as sizing varies between manufacturers. If you're between sizes, it's generally better to size up.
Pro Tip: Measure yourself every season, as body measurements can change, and always check the size chart for each brand you shop from.
Look for swimsuits with underwire or molded cup support for the bust, tummy control panels for midsection smoothing, power mesh lining for overall shaping, and wide, adjustable straps for comfort and customization.
Bust Support
Underwire, molded cups, wide straps
Body Shaping
Tummy control, power mesh, ruching
The most flattering styles depend on your body shape and personal preferences. Generally, one-piece swimsuits with ruching, tankinis, high-waisted bikinis, and swimdresses with A-line skirts are popular choices. The key is choosing styles that make you feel confident and comfortable.
Style Recommendations by Body Type:
- • Apple: Empire waist swimdresses, ruched tankinis
- • Pear: Patterned tops with solid bottoms, high-waisted bikinis
- • Hourglass: Supportive underwire styles, belted one-pieces
- • Rectangle: Color-block designs, detailed tops
Reliable wholesale suppliers for plus-size swimwear include Tasha Apparel (trendy and affordable), Appareify (high-quality with sustainable options), and Dear-Lover Wholesale (trendy styles with excellent service). Look for suppliers that offer inclusive sizing, quality products, and flexible ordering terms.
What to Look for in Wholesale Suppliers:
- • Quality fabrics and construction
- • Inclusive sizing (up to 3X-4X)
- • Competitive pricing and terms
- • Reliable delivery and service
- • Ethical production practices
To extend the life of your swimwear, rinse immediately after use in cold water, hand wash with mild detergent, avoid wringing or twisting, and lay flat to dry away from direct sunlight. Store in a cool, dry place and avoid rough surfaces that can snag the fabric.
