In the past few years, some China women's clothing wholesalers do not pay much attention to the web UI design. They think the most important thing is online order completion, begin with telling the buyers what they sell and end up with how to place the order online. The website is must be practicability, this is the version 1.0 of cross-border e-commerce.

But a truism in any system is that the only constant is change. With the growth of more and more cross-border e-commerce platforms, the UI and UX design are necessary for every website, they Influences users' mood, strengthen the credibility of the company and improves usability. They are not just about a beautiful picture, but also about usability, functionality, and ease of use. Above all, they increase order conversion rate.

Dear-Lover.com is a women's clothing wholesale website and we also went to the wrong way: UI upgrade tardy. We added many functions these 5 years, from offline payment to online payment, from the manual order processing to automation, and also others upgrade on technical elements. But we do not upgrade the UI for 5 years. We enrich the products catalogs but we lost many users and conversions inevitably. 

Now, we have done the UI upgrade and the new website is widescreen design, to follow the 2018  latest trends. Welcome to experience the new UI and your kind suggestions will be highly appreciated. Also, the 2018 Christmas jumpers are new arrival & huge stock available, we need you!